Everything Everywhere 'Orange and T-Mobile' by Fallon and Saatchi & Saatchi
Fallon and Saatchi & Saatchi have collaborated for the launch campaign for Everything Everywhere, the company formed by Orange and T-Mobile to enable them to share network coverage.
The campaign aims to promote the benefits of the union to existing customers.
The creative aims to show a dialogue between both companies. Creative straplines include: "Orange customers can now use T-Mobile’s signal too. Signalfest!" and "Who said pink and orange don’t go together?" in reference
to the brands’ signature colours.