Volkswagen 'see film differently' by DDB UK

3.8 8 Votes

VW has launched its 2010 'see film differently' campaign in support of independent cinema.

This year's  campaign focuses on iconic film locations and the new ads ‘When Harry Met Sally’ and 'Ghostbusters' launch in cinemas exposing the reality of life at famous film locations. 

Fans will also be able to enjoy classic movies in the places where they were filmed as Volkswagen hosts a series of exclusive location-based screenings of famous films. 

The series kicks off with a screening of the cult classic ‘An American Werewolf in London’ at a key film location, the wolf’s resting place, ZSL London Zoo, on Halloween night, 31st October.

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Credits

Client
Natalie Lamont, Volkswagen Communications Manager and Kirsten Stagg, Volkswagen Marketing Communications Manager.

Executive Creative Director
Jeremy Craigen

Creative Directors
Jeremy Craigen

Copywriter
Steve Hall        

Art director
Daniel Seager

Account Planner
Georgia Challis

Agency TV Producer
Natalie Powell

Production Company
Rogue

Director
Will Clark

Producer
Madeleine Easton

Post Production
Prime Focus

Media agency
MediaCom

Media Planner
Louise Pastou

Business Director
Paul Billingsley

Account Directors
Matt Delahunty, Gordon Fisher, Harriet Bates

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