Xbox 'revolution' by AgencyTwoFifteen

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Xbox, the video game console produced by Microsoft, has unveiled a new TV ad to promote its new Xbox 360 game Fable III.

The spot, created by AgencyTwoFifteen in collaboration with design company Psyop, is set in the game’s fictional land of Albion and centres on the overthrow of a tyrannical monarch.

The ad, which was created in CG, features characters from the game fighting in slow motion with the song "Young Men Dead" from The Black Angels providing the soundtrack. The spot will appear online and is part of a wider integrated campaign in cinema, print and on mobile.

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Credits

Executive Creative Directors
Scott Duchon, John Patroulis

Art Directors
Steve Couture, Jeremy Diessner, Aramis Israel

Copywriter
Michael Illick

Agency Director of Integrated Production
Tom Wright

Agency Producer
Alex Spahr

Production Company
Psyop / Smuggler

Director
Psyop

Psyop Creative Director
Laurent Ledru

Executive Producer
Neysa Horsburgh

Line Producer
Alyssa Evans

VFX Supervisor/CG Lead Artist
David Chontos

Editor
Brett Nicoletti

Storyboard Artist
Paul Binkley

Zbrush Modelers
Rafael Grassetti, Justin Lewers

Modelers
Rie Ito, Wendy Klein

Rigger
Lee Wolland

Pre-Visualization
Victor Garza, Ben Liu

Lead Animator
David Bokser

Animators
Victor Garza, Chris Meek, Alejandro Castro

FX Artists
Allan Mckay, Ben Fiske

Matte Painters
Tim Clark, Elias Gonzalez

Look Dev TD
David Chontos

Lead Lighter
Denis Kozyrev

Light/Texture Artists
David Chontos, Denis Kozyrev, Katie Yoon, John Cook, Rafael Pratti

Compositors
David Chontos, Denis Kozyrev, Katie Yoon

Flame Artist
Alex Kolasinski

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