Xbox 'revolution' by AgencyTwoFifteen
Xbox, the video game console produced by Microsoft, has unveiled a new TV ad to promote its new Xbox 360 game Fable III.
The spot, created by AgencyTwoFifteen in collaboration with design company Psyop, is set in the game’s fictional land of Albion and centres on the overthrow of a tyrannical monarch.
The ad, which was created in CG, features characters from the game fighting in slow motion with the song "Young Men Dead" from The Black Angels providing the soundtrack. The spot will appear online and is part of a wider integrated campaign in cinema, print and on mobile.