GHD 'cinderella' by RKCR/Y&R

4.3 13 Votes

RKCR/Y&R has launched a new record label, Two Black Cats and the record label's first signing is on the latest GHD ad campaign.

The label is being run by RKCR’s head of music Dan Neale and its first signing is LA-based indie-rock outfit Le Rev, whose forthcoming single, Lucky You, is the soundtrack to the agency’s new ghd ad.

The new GHD film promotes the brand’s ‘Midnight Collection’. The film has been edited into a music video to accompany the song’s release, as well as online and TV ads. RKCR collaborated with director Floria Sigismondi for the campaign.

The new ad is second installment in the brand’s ‘Twisted Fairytales’ campaign and is built around the character of Cinderella who finds that the ball isn’t ruined when the clock strikes midnight. The multi platform, integrated campaign includes film, print and social media.

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Released: 20 October 2010

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Credits

Campaign title
‘Cinderella’

Clients
Mike Cohen, Gavin Forth and Anna Mewes

Creative team
Steve Williams & Adrian Lim

Executive creative director
Damon Collins

Business director
Vicky Jacobs

Account director
Katey-Ellen Price

Planning director
Emily James

TV producer
Claudio Gorini

Production company
Believe Media

Director
Floria Sigismondi

Costumer designer and stylist
Andy Blake

Hairstyling
Simon Maynard

Make up artist
Darren Evans

Shoe designer
Jay Maskrey

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