GHD 'cinderella' by RKCR/Y&R

4.3 13 Votes

RKCR/Y&R has launched a new record label, Two Black Cats and the record label's first signing is on the latest GHD ad campaign.

The label is being run by RKCR’s head of music Dan Neale and its first signing is LA-based indie-rock outfit Le Rev, whose forthcoming single, Lucky You, is the soundtrack to the agency’s new ghd ad.

The new GHD film promotes the brand’s ‘Midnight Collection’. The film has been edited into a music video to accompany the song’s release, as well as online and TV ads. RKCR collaborated with director Floria Sigismondi for the campaign.

The new ad is second installment in the brand’s ‘Twisted Fairytales’ campaign and is built around the character of Cinderella who finds that the ball isn’t ruined when the clock strikes midnight. The multi platform, integrated campaign includes film, print and social media.

Share On:

Released: 20 October 2010

Related Creative:


Campaign title

Mike Cohen, Gavin Forth and Anna Mewes

Creative team
Steve Williams & Adrian Lim

Executive creative director
Damon Collins

Business director
Vicky Jacobs

Account director
Katey-Ellen Price

Planning director
Emily James

TV producer
Claudio Gorini

Production company
Believe Media

Floria Sigismondi

Costumer designer and stylist
Andy Blake

Simon Maynard

Make up artist
Darren Evans

Shoe designer
Jay Maskrey

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

GHD '' by R/GA London

GHD '' by R/GA London

R/GA London has launched a digital platform for the hair styling brand GHD.

GHD 'Scarlet Collection' by RKCR/Y&R

GHD 'Scarlet Collection' by RKCR/Y&R

Rainey Kelly Campbell Roalfe/Y&R has created print work for GHD, the hair-styling brand, featuring Katy Perry for the launch of its Scarlet Collection.