ELC 'let the fun begin' by Karmarama

3.8 16 Votes

Early Learning Centre has launched its first TV campaign in over 20 years this with a series of TV ads that aim to communicate the fun and energy of the brand.

Karmarama’s creative directors, Sam Walker and Joe De Souza, along with creative team Tom Woodington and Robin Temple, have created two 30-second spots, ‘Cowboy’ and ‘Swampsterz’.

The ads, directed by Hank Perlman of production company Hungryman, feature a toy ‘spokesperson’ trying to deliver a brand message, but who keeps being interrupted by a child playing with Early Learning Centre toys.

The voiceover is provided by Dana Carvey, who played Garth in Wayne’s World.


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Released: 20 October 2010

Credits

Project name: Let the fun begin

Client: Chris Burton, Head of Brand, Early Learning Centre

Brief:  Attract new customers to ELC this Christmas by showing those who think the brand is too worthy and unexciting that it’s actually a unique place where fun and learning come together.

Thought: Where play can be more than just fun.

Creative Directors: Sam Walker, Joe De Souza

Creatives: Sam Walker, Joe De Souza, Tom Woodington, Robin Temple

Planner: Ben Milligan

Media Agency: Good Stuff

Media Planner: Kylie Waterson

Media Spend: undisclosed

Production Company: Hungryman

Director: Hank Perlman

Editor: Art Jones at Work Post

Post Production: The Mill

Audio Post Production: Grand Central

Exposure: TV & online campaign.

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