Budweiser 'pool' by DDB UK

3.2 17 Votes

Diageo Ireland has launched a new Budweiser ad featuring a giant game of pool.

Shot by Chris Palmer, the ad features the soundtrack 'Brakes On' by Air. The giant game of pool is being played on the rooftop of a building in LA.

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Released: 25 October 2010

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Credits

TVC: Pool
Client: Garbhan O’Bric, Marketing Director, Diageo Ireland  
Creative agency: DDB UK
Creative Director: Dave Henderson & Richard Denney
Copywriter: Dave Henderson
Art director: Richard Denney
Account Planner: James Broomfield
Production Company: Gorgeous
Director: Chris Palmer
Director of Photography: Joost Van Gelder
Agency TV Producer: Richard Chambers
Producer: Rupert Saunders
Media agency: Initiative
Media planner: Tracy-Ann Goodwin
Exposure: TV, Cinema
Account Team: Jon Busk, Matt Delahunty, Nick Owen

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