Deutsche Telekom 'Katy's project: pop video' by Saatchi & Saatchi

2.6 4 Votes

Saatchi & Saatchi has created a digital campaign for its long-running 'Life is for Sharing' campaign for Deutsche Telekom.

The making of video featuring T-Mobile customers who took part in the campaign

The campaign previews Katy Perry’s new music video ‘Firework’ at online portals in eight of the company’s European markets three days ahead of its premiere. The video, which launches online through the website katysproject.com, was crowd-sourced via the campaign, which invited fans to share their special ‘spark’ for a chance to be part of the video. Of the 38,000 entries, 250 were invited to participate in the four-day shoot in Budapest as well as have their experience documented through film. The content is now being rolled out online in brand and product ads along with a 3-minute documentary. The campaign was creatively led by Saatchi & Saatchi London with support from its European network.

Share On:

Released: 29 October 2010

Deutsche Telekom 'Katy's project: pop video' by Saatchi & Saatchi

Deutsche Telekom 'Katy's project: pop video' by Saatchi & Saatchi

Credits

Client
Deutsche Telekom

Vice President- International Communication
Wolfgang Kampbartold

Head Of International Communication
Ayten Pekerman

International Communication Manager
Sonja Wessel

Head Of Music
Ralf Lülsdorf

Advertising Agency
Saatchi & Saatchi

Creative Director
Paul Silburn

Creative Director
Jason Romeyko

Copywriter
Eoghain Clarke

Art Director
Julian Andrews

Planner
Jason Lonsdale

Account Handler
James Griffiths
Charlotte Cook
Nina Stegmann

Producer
Ed Sayers
Kate O’mulloy
Jirka Mika

Production Manger
Greg Hemes

Media Buying Agency
Media Com

Media Planner
Kari Jackson-kloenther

Production Company
Pulse Films

Director
D.A.R.Y.L

Producer
Phil Tidy

D.O.P
Dan Trapp

Editor
Dan Sherwen

Offline
Final Cut

Post-Production Company
Prime Focus

Audio Post-Production Company
Scramble

Katy Perry ‘firework’ Music Video Credits

Production Company
Radical Media – Los Angeles, Ca, Usa

Emi Video Commissioner
Danny Lockwood

Director
Dave Meyers

Executive Producer
Jennifer Heath

Editor
Chris Davis

Producer
Bobby Bray

Post-Production Company
Radium, Los Angeles

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Appointment to view: Deutsche Telekom celebrates Katy Perry MTV win

Appointment to view: Deutsche Telekom celebrates Katy Perry MTV win

Deutsche Telekom's decision to tie-up with EMI, Saatchi & Saatchi and singer Katy Perry paid off when the resulting music video won the 'Video of the Year' award at the MTV Video Music Awards.

T-Mobile and Orange 'posters' by Saatchi & Saatchi & Fallon

T-Mobile and Orange 'posters' by Saatchi & Saatchi & Fallon

Saatchi & Saatchi and Fallon have launched a campaign for T-Mobile and Orange to promote the fact that T-Mobile and Orange customers can use each other's signal.