Marks & Spencer 'everybody dance' by RKCR/Y&R
Marks & Spencer has launched a new Christmas campaign by RKCR/Y&R featuring regular celebrity brand face Twiggy, as well as this year's new faces Lisa Snowden, Dannii Minogue, VV Brown, footballer Jamie Redknapp, Brazilian model Ana Beatriz Barros and a cameo from comedian Peter Kay.
The spot sees the stars dancing in various settings and showcasing the range of clothing available from party dresses to pyjamas.
The end line is ‘Don’t Put a Foot Wrong This Christmas’. The spot was directed by Vaughan Arnell through Serious Pictures. The creative team were Pip Bishop & Chris Hodgkiss.
The 90, 60s, 20-second ads will be supported by a press campaign.
Steve Sharp, marketing director of M&S, said: "People who have had a sneak preview reckon this is the best Christmas M&S ad ever".