Marks & Spencer 'everybody dance' by RKCR/Y&R

2.8 12 Votes

Marks & Spencer has launched a new Christmas campaign by RKCR/Y&R featuring regular celebrity brand face Twiggy, as well as this year's new faces Lisa Snowden, Dannii Minogue, VV Brown, footballer Jamie Redknapp, Brazilian model Ana Beatriz Barros and a cameo from comedian Peter Kay.

The spot sees the stars dancing in various settings and showcasing the range of clothing available from party dresses to pyjamas.

The end line is ‘Don’t Put a Foot Wrong This Christmas’. The spot was directed by Vaughan Arnell through Serious Pictures. The creative team were Pip Bishop & Chris Hodgkiss.

The 90, 60s, 20-second ads will be supported by a press campaign.

Steve Sharp, marketing director of M&S, said: "People who have had a sneak preview reckon this is the best Christmas M&S ad ever".

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Released: 02 November 2010

Credits

Creative partners
Pip Bishop and Chris Hodgkiss

Chairman and executive creative director
Mark Roalfe

Business director
Lucy Valpy

Board account director
Kate Uniowski

Account director
Katey-Ellen Price

Agency TV producer
Sally Pritchett

Agency TV assistant
Kim Brown

Planner
Lori Meakin

Production company
Serious Pictures

Typography
Jason Hyde

Directors
Vaughan Arnell

Production company producer
Donnie Masters

Sound post production
Aaron, Wave

Executive director marketing
Steve Sharp

Head of GM marketing
Denise Posner

Marketing manager
Duncan Morris

Media company
Walker Media

Media planner
Nick Walker and Claudia Hobbs

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