T-Mobile 'welcome home' by Saatchi & Saatchi

4.0 7 Votes

Heathrow T5 arrivals is the setting for T-Mobile's latest flash mob ad as part of its 'Life's for Sharing' campaign.

Unsuspecting passengers were greeted by a crowd of 300 people, including T-Mobile staff and customers, who bursting into a series of songs themed around travel.

The tracklist, which is being performed by singers in acapella and accompanied by the ‘vocal orchestra’, included ‘At Last’ by Etta James, ‘Comin’ Home Baby’ by Mel Torme, ‘Return of the Mack’ by Mark Morrison, ‘I am the Passenger’ by Iggy Pop and ‘I Knew You Were Waiting (for me)’ by George Michael & Aretha Franklin.

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Released: 04 November 2010

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Credits

Clients
Spencer McHugh, brand director
Lynne Ormrod, head of brand and comms
Kelly Engstrom, senior advertising manager

Creative director
Paul Silburn

Copywriter
Steve Howell

Art director
Rick Dodds

Planner
Tom Gibson, Richard Huntington

Account handlers
Laura Mills, Sarah Campbell, Clare Woolfenden and Charlie Pym

TV producer
James Faupel

Media agency
Mediacom

Media planner
Anna Berry

Production company
Smuggler

Director
Henry-Alex Rubin

Musical director
Shai Fishman

UK producer
Ray Leakey

US producer
Drew Santarsiero

Editors
Spencer Ferszt and Patric Ryan

Post-production company
The Mill

Audio post-production company
Grand Central

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