Tia Maria 'get behind the mask' by Harriman Steel

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Tia Maria has launched a new global TV campaign to target 'out of home' drinkers.

The campaign, created by creative agency Harriman Steel, focuses on the new mix of Tia Maria and Cranberry Juice, Tia Breeze.

The TV ad was directed by American filmmaker Zoe Cassavetes, whose first full length feature film Broken English debuted in 2007. The ad shows a young woman in a bar ordering in a Tia Breeze wearing a mask. As she walks away with her drink her mask comes off as she joins her friends. Fabio Boldini,

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Released: 08 November 2010

Credits

Client
Stefano Battioni
International Marketing Director

Joint Creative Directors
Nick Steel & Julian Harriman-Dickinson

Beth McQueen
Producer

Production Company
BRW Filmland facilitated by Independent Films.

Audio Post-Production
Phil Bolland at 750mph

Director
Zoe Cassavetes

DOP
John Mathieson

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