Special Olympics 'encouragement' by JWT London

4.8 16 Votes

JWT London has created a digital campaign to raise awareness of the Special Olympics Great Britain, which was founded over 30 years ago for all people with learning disabilities.

Filmed at Wembley Arena, the interactive online film shows Special Olympics athlete Omar Haddad preparing for and performing a gymnastics routine. Online users can operate an interactive volume slider to control the level of encouragement Haddad receives from the crowd. If enough encouragement is built up, Omar performs his routine.

The viral shown here is a teaser, and non-interactive, which aims to drive people to the
 website encourageomar.co.uk where the interactive film is hosted.

The campaign is hosted on Netmums.com and aims to illustrate how positive support helps people with learning disabilities transform their lives through sport.

Share On:

Released: 08 November 2010

Credits

Client
Karen Wallin, Chief Executive Officer

Creative Agency
JWT London

Executive Creative Director
Russell Ramsey

Art Director/Copy Writer
Darren Keff and Phillip Meyler

Creative Technologists
Nik Finan and Ben Garraud

TV Producer
Jack Bayley

Planner
Shekhar Deshpande

Account Director
Brooke Curtis

Media Agency
Mindshare

Media Planner
Natasha Rungassamy

Director
Johnny Green

Production Company
Gorgeous

Editor
Ben Jordan @ Work Post

Sound
Sam Ashwell @ 750mph

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Special Olympics GB 'mascot theft' by JWT London

Special Olympics GB 'mascot theft' by JWT London

JWT London has created a non-charity charity campaign for Special Olympics GB with this latest TV work.