Iceland 'moulin blanche' by Beta

3.5 3 Votes

Iceland's latest campaign is Moulin Rouge inspired and features real mums dancing alongside Jason Donovan to celebrate the Christmas season.

Beta re-cast some Iceland customers who auditioned for the brands ad campaigns earlier this year, following Iceland’s decision to adopt a customer as the face of Iceland.

The ad centres on an elaborate Moulin-Rouge themed Christmas party. Donovan, dressed as a ringmaster, sports high heels and suspenders for the ad’s climax.

Launching on Sunday November 14th during ‘I’m a Celebrity..Get Me Out of Here’, the TV spot is also supported by PR and in-store activity.

More information about the Iceland mums in the ad appears in the Iceland Christmas magazine along with the brand’s website and Facebook page.

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Released: 09 November 2010

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Credits

Client
Nick Canning, executive director, Iceland

Creative agency
(Beta)

Creative director
Robert Campbell

Copywriter and art director
Jocelyn Fiske and Robert Campbell

Account director
Sarah Jenkins

Director
Andy Morahan

Producers
Martha Greene and Francis Castelli

Media agency
Mediacom North

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