VW 'last tango in Compton' by DDB UK

3.1 26 Votes

Two of the world's best tango dancers star in the new Volkswagen Polo ad by DDB UK.

The ad was directed by Jonathan Glazer and was shot in north London.

The Argentinean Tango world champion and partner Manuela Rossi, the world number two, dance a specially choreographed routine, with a simultaneous set-up of over 20 different cameras following their every move.

The ad is accompanied by a high profile digital and social media campaign, with making of and behind the scenes footage.

The ad saw DDB UK and Glazer partnering for the first time since the award-winning Volkswagen Polo ‘protection’ spot in 1998. The ad was written by Dave Henderson and art directed by Richard Denney. The production company was Academy Films.

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Released: 10 November 2010


Sarah Clayton-Jones, Nigel Brotherton and Rod Mcleod
Volkswagen UK

Creative Agency

Executive Creative Director
Jeremy Craigen

Dave Henderson

Art director
Richard Denney

Account Planner
Leo Rayman and Tom Lloyd

Production Company
Academy Films

Jonathan Glazer

Director of Photography
Dan Landin

Agency TV Producer
Sarah Browell & Lucinda Ker

Ben Link

Media Agency

Media Planner
Louise Pastou, Emma Franklin

Account Team
Jonathan Hill, Paul Billingsley, Matt Delahunty, Harriet Bates

Sound Design

Paul Watts, The Quarry

VFX Supervision and Post Production
One of Us Studios

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