Waitrose 'everyone's recipe for a great Christmas' by MCBD

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Delia Smith demonstrates how to make her classic Christmas cake in a seasonal ads for Waitrose.

The ads are part of Waitrose’s integrated ‘the recipe for great food’ campaign starring Smith and Heston Blumenthal. In a series of mockumentary style ads, by MCBD, the chefs create various parts of a traditional Christmas meal.

The media plan mirrors a typical Christmas meal preparation plan. The TV ads are supported by press and online advertising. The ad was written by Jeremy Carr and art directed by Ken Hoggins. The director is Graham Sherrington and the production house is P for Production.

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Released: 11 November 2010

Creative in this campaign:

Credits

Project Name
Everyone’s recipe for a great Christmas

Client
Sarah Fuller, Head of Marketing, Waitrose

Creative Agency
MCBD

Copywriter
Jeremy Carr

Art Director
Ken Hoggins

Planner
Carl Ratcliff

Media Agency
Manning Gottlieb OMD

Media Planner
Caroline Clear

Production Company
P for Production

Director
Graham Sherrington

Editors  
Alex Wilkinson & Nik O'Dell

Post Production  
Evolutions

Audio
Evolutions

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