Sainsbury's 'perfect Christmas' by AMV BBDO

3.8 4 Votes

Sainsbury's has launched its Christmas ad, starring Jamie Oliver, promoting a competition giving people the chance to win the perfect Christmas delivered to their door.

The ad was created by AMV BDDO, with additional campaign elements by Dare, Cake and TMW, and media planned and bought by PHD.

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Released: 16 November 2010

Credits

Client name & job title
Claire Harrison Church, Director of Brand Communications

Brief (in one line)
Sainsbury’s has everything you need for the perfect Christmas.

Creative Agency
AMV BBDO

Copywriter
Martin Loraine

Art Director
Steve Jones

Agency Planner
Sophie Lewis

Media Agency
PHD

Media Planner
Verica Djurdjevic

Production Company
RSA

Director
Adrian Moat

Production Co. Producer
Jason Scanlon

Post-production Company
The Mill

Audio Post-production
750

Exposure (e.g. Youtube, TV, press)
TV, online, press, radio

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