Heinz 'containers' by AMV BBDO

3.8 10 Votes

Heinz has unveiled a new ad for its latest range addition, the Heinz Beanz Fridge Pack, which has a re-sealable pot.

Created by AMV BBDO, the spot aims to emphasise the extraordinary lengths people go to save their leftover baked beans. The ad, which broke during ITV’s X Factor last weekend, features shots of fridges where Heinz beans are stored in a range of containers from egg cups to saucers.

The campaign is supported by online and in-store activity. The copywriter was Mike Sutherland and the art director was Anthony Nelson. The production company was Rogue and post-production was by The Mill. The director was Sam Brown.

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Released: 17 November 2010

Related Creative:



Client name & job title
Paula Jordan, Marketing Director
John Alderman, Marketing Manager

Brief (in one line)
The Heinz Beanz you know & love in a new resealable Fridge Pack.

Creative Agency

Mike Sutherland

Art Director
Anthony Nelson

Agency Planner
Lucy Howard/Nicola Davies

Media Agency

Media Planner
Katie Abbott/Lynda McCullagh

Production Company

Sam Brown

Production Co. Producer
Kate Hitchings

Post-production Company
The Mill

Audio Post-production:

Final Cut

Exposure (e.g. Youtube, TV, press)
TV, Online

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