O2 'international favourites' by VCCP

4.1 16 Votes

O2 has launched a TV ad for its new International Favourites service.

The service gives people in the UK, the freedom to call friends and family abroad at a fixed price so customers don’t have to worry about the cost of calling from their mobile.

The 40-second TV ad, created by VCCP, was directed by Dom Bridges at The Mustard Film Company.

Filmed in Mumbai, Sydney and Warsaw, the ad shows words in different languages to describe the O2 service. The campaign will also include press, online, outdoor, retail and direct mail. The integrated campaign includes the work of typographer Si Scott.

Share On:

Released: 17 November 2010

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

O2

O2 "Beyonce" by VCCP

O2 'get up for England' by VCCP

O2 'get up for England' by VCCP

O2, the sponsor of the England rugby team, has launched a major campaign in the run-up to the Rugby World Cup featuring the England coach Martin Johnson and eight players including Jonny Wilkinson, Lewis Moody, James Haskell and Chris Ashton.