Museum of Childhood 'play to learn' by AMV BBDO

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The V&A Museum of Childhood is launching a new campaign to entice children and adults alike to visit the museum and learn through playing.

The four  press and poster executions by AMV BBDO follow the award-winning ‘Inner Child’ campaign from 2008. 

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Released: 22 November 2010

  • Fingers.jpg

    Fingers.jpg

  • Blocks.jpg

    Blocks.jpg

  • Plasticine.jpg

    Plasticine.jpg

  • playtime.jpg

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Credits

Project
V&A Museum of Childhood, Play to Learn

Client
Joanna Bolitho, Marketing Manager

Creative Agency
AMV.BBDO

Copywriter
Mark Fairbanks

Art Director
Mark Fairbanks

Agency Planner
Martin Beverley, James Drummond

Art Production
Kirstie Johnstone

Media Agency
AMV.BBDO

Media Planner
James Drummond

Photographer
Illustrator: Mick Marston

Exposure
Press, poster

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