Stella Artois 'ice lounge' by Mother

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Stella Artois' has released a Christmas ad that highlights the beer brand's heritage as a beer originally crafted for Christmas.

The ad, which was created by Mother New York and Mother London, continues the 1960s continental European setting that has been a feature of previous campaigns.

This time the setting is the backdrop for an elaborate ice sculpture competition, with competitors vying to impress the panel of discerning judges.  

It is a playful take on the care and dedication that go into ‘crafting’ the winning ice sculpture, and relates back to the care and dedication that go into crafting Stella Artois.

The production company was Park Pictures and the post production company was MPC LA. The music is by Human and sound design by Sound Lounge/Audio Engine.

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Food & Drink

Released: 25 November 2010

Related Creative:


Project Name
Stella Artois “Ice Lounge” Xmas TV   

Mother New York & Mother London   

Stella Artois   

Executive Creative Director

Global Creative Director

Creative Team

Producer (creative)


Production Co
Park Pictures   

Lawrence Young @ Bikini Editorial   
Post Production

Mark Gethin @ MPC LA   


Sound Design  
Sound Lounge/Audio Engine 

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