History of Advertising Trust 'give our history a home' by Dare

4.2 18 Votes

Dare has launched a pro-bono campaign for the History Of Advertising Trust (HAT).

The campaign runs across press and social media and is geared around driving online donations. The press campaign depicts a homeless Smash Martian slumped against a wall asking donors to "give our history a home".

An online film features a range of influential advertising figures revealing the ad they would save from a burning agency, including M&C Saatchi executive creative director Graham Fink, CST founder Dave Trott and BBH worldwide creative director John Hegarty.

Social media activity includes blogger outreach, the creation of a new Twitter page and Facebook maintenance.

 

Share On:

Released: 02 December 2010

  • HAT-Martian_800.jpg

    HAT-Martian_800.jpg

of

Credits

Creative Director
Brian Cooper

Copywriter
Steve Whiteley

Art Director
Mark Black

Film & Editing
Kooch Chung

3D Designer
Alex Dunford

Producer
Robin Steel

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus