History of Advertising Trust 'give our history a home' by Dare

4.2 18 Votes

Dare has launched a pro-bono campaign for the History Of Advertising Trust (HAT).

The campaign runs across press and social media and is geared around driving online donations. The press campaign depicts a homeless Smash Martian slumped against a wall asking donors to "give our history a home".

An online film features a range of influential advertising figures revealing the ad they would save from a burning agency, including M&C Saatchi executive creative director Graham Fink, CST founder Dave Trott and BBH worldwide creative director John Hegarty.

Social media activity includes blogger outreach, the creation of a new Twitter page and Facebook maintenance.


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Released: 02 December 2010

  • HAT-Martian_800.jpg




Creative Director
Brian Cooper

Steve Whiteley

Art Director
Mark Black

Film & Editing
Kooch Chung

3D Designer
Alex Dunford

Robin Steel

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