Andrex 'the little things' by JWT London

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Andrex has launched a new campaign that shows the iconic Andrex puppy with a digital makeover.

The puppy’s makeover, the first since 1972, utilises computer generated technology by JWT in collaboration with Framestore, the visual effects specialist.

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Released: 02 December 2010


Andrex, Jon White, Marketing Director, Bath Tissue Europe

Creative Agency
JWT London

Executive Creative Director
Russell Ramsey

Creative Director
Dominick Lynch-Robinson

Art Director
Matt Leach

Copy Writer
Jess Oudot

TV Producer
Carley Reynolds

Alison Ashworth

Global Director in Charge
Tanya Hamilton-Smith

Account Director
Ashley Jacobs-Roth

Media Agency

Media Planner
Adam Smith

Mike McGee

Production Company


TV, online UK

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