Andrex 'the little things' by JWT London

3.8 61 Votes

Andrex has launched a new campaign that shows the iconic Andrex puppy with a digital makeover.

The puppy’s makeover, the first since 1972, utilises computer generated technology by JWT in collaboration with Framestore, the visual effects specialist.

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Released: 02 December 2010

Credits

Client
Andrex, Jon White, Marketing Director, Bath Tissue Europe

Creative Agency
JWT London

Executive Creative Director
Russell Ramsey

Creative Director
Dominick Lynch-Robinson

Art Director
Matt Leach

Copy Writer
Jess Oudot

TV Producer
Carley Reynolds

Planner
Alison Ashworth

Global Director in Charge
Tanya Hamilton-Smith

Account Director
Ashley Jacobs-Roth

Media Agency
Mindshare

Media Planner
Adam Smith

Director
Mike McGee

Production Company
Framestore

Sound
750mph

Exposure
TV, online UK

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