La Senza 'cup size choir' by Karmarama
Karmarama has launched its first work for La Senza since picking up the business last month.
The Christmas online campaign features seven girls from bra cupsize A to G showcasing their vocal skills and the brand’s underwear available this Christmas.
The girls are introduced on a 'keyboard' singing a note which corresponds with their cupsize. After watching the film, users can create their own songs, which they can pass on to friends.
The campaign is aimed at men to help them with their Christmas shopping, educating them on cup sizes and allowing them to purchase items online.