ActionAid 'child sponsorship' by OgilvyOne London

4.6 7 Votes

Actionaid has launched a campaign to prompt viewers to sponsor a child in a third world country and ensure they have access to clean water.

The ad shows children dancing in a shower of clean water and takes an upbeat tone to encourage viewers to "make this the moment you decide to sponsor a child".

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Released: 06 December 2010

Credits

Client
Richard Turner, director of fundraising

Writer
James Sexton

Art director
Matt Williams

Creative partner/director
Emma DelaFosse and Charlie Wilson

Planner
Susannah Harrison

Production Company
Park Pictures

Director/ photographer
Ellen Kuras

Account lead
Sharazed Ayeche

Editor
Charlie Harvey, White House

Media buying/planning agency
MC&C

Music
Lucky Elephant

Voiceover
Richard Armitage

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