Innocent 'superhero' by Swarm@RKCR/Y&R

3.6 15 Votes

RKCR/Y&R has launched its first TV ad for Innocent since winning the business last year.

The ad shows how Innocent smoothies can save people from the temptations of unhealthy food, with the strapline: "Here to save the peckish".

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Released: 03 January 2011

Related Creative:


Richard Reed, CEO and Brand Director

Creative Director
Damon Collins

Kimberley Hutcheson

Art Director
Joe Fitzgerald

Lori Meakin

Board Account Director
Kate Uniowski

Account Director
Sophie Ford-Masters

Account Manager
Jane Redfern

Account Executive
Tess Gammell

Agency Producer
Jennifer Fewster

Digital Producer
Amy Torbett

Media Company

Media Planner
Iwona Lukaszewicz

Production Company

Production Company Producer
Claire Jones

Ben Wheatley

Editing Company
Big Buoy TV

Frank Harris

Sound Studio

Sam Robson

Music Recording
The Works

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