Innocent 'superhero' by Swarm@RKCR/Y&R

3.6 Avg.
Score 15 Votes

RKCR/Y&R has launched its first TV ad for Innocent since winning the business last year.

The ad shows how Innocent smoothies can save people from the temptations of unhealthy food, with the strapline: "Here to save the peckish".

Share On:

Share by Email

More sharing options

Keywords:

United Kingdom, Food & Drink, Ad campaign, Soft Drinks, Television campaign, National Press campaign, Global

Released: 03 January 2011

Agency: RKCR/Y&R
Advertiser: Innocent Drinks
Creative Type: Television
Sector: Food & Drink Soft Drinks
Country: United Kingdom

Credits

Client
Richard Reed, CEO and Brand Director

Creative Director
Damon Collins

Copywriter
Kimberley Hutcheson

Art Director
Joe Fitzgerald

Planner
Lori Meakin

Board Account Director
Kate Uniowski

Account Director
Sophie Ford-Masters

Account Manager
Jane Redfern

Account Executive
Tess Gammell

Agency Producer
Jennifer Fewster

Digital Producer
Amy Torbett

Media Company
Vizeum

Media Planner
Iwona Lukaszewicz

Production Company
Blink

Production Company Producer
Claire Jones

Director
Ben Wheatley

Editing Company
Big Buoy TV

Editor
Frank Harris

Sound Studio
Factory

Sound
Sam Robson

Music Recording
The Works