H2OH! 'braids' by BBDO Argentina

4.1 7 Votes

Pepsico Beverages Argentina has launched a campaign for its H2OH! drink.

The campaign shows a family being won over by the daughter’s new boyfriend as they all enjoy the soft drink over a meal.

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Released: 05 January 2011

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Campaign title

Federico Bluthgen, marketing director, Hernán Tantardini, Alejandro Laborde and Richard Rodríguez

Executive creative directors
Ramiro Rodriguez Cohen  and Rodrigo Grau

Jorge Ponce Betti, Joaquín Campins and Frodo

Art directors
Gabriel Huici and Roberto Spino

Planner (creative agency)
Florencia Leonetti

Producers (creative agency TV dept)
Veronica Zeta, Carlos Cavaciocchi and Rodrigo Lema

Media agency
Brand Connection

Production company
Argentina Cine

Augusto Giomenez Zapiola

Leandro Aste


Audio post-production
La casa post

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