H2OH! 'braids' by BBDO Argentina

4.1 7 Votes

Pepsico Beverages Argentina has launched a campaign for its H2OH! drink.

The campaign shows a family being won over by the daughter’s new boyfriend as they all enjoy the soft drink over a meal.

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Released: 05 January 2011

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Credits

Campaign title
Braids

Clients
Federico Bluthgen, marketing director, Hernán Tantardini, Alejandro Laborde and Richard Rodríguez

Executive creative directors
Ramiro Rodriguez Cohen  and Rodrigo Grau

Copywriter
Jorge Ponce Betti, Joaquín Campins and Frodo

Art directors
Gabriel Huici and Roberto Spino

Planner (creative agency)
Florencia Leonetti

Producers (creative agency TV dept)
Veronica Zeta, Carlos Cavaciocchi and Rodrigo Lema

Media agency
Brand Connection

Production company
Argentina Cine

Director
Augusto Giomenez Zapiola

Editor
Leandro Aste

Post-production
Metrovision

Audio post-production
La casa post

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