San Francisco agency Pereira & O'Dell has created a short surreal film as part of its Lego 'click' campaign in the US.
The film is part of a wider campaign encouraging Lego fans to build unusual creations. It is supported by a website and iPhone app.
Released: 05 January 2011
Chief creative officer
PJ Pereira
Executive creative director
Kash Sree
ACD/Art director
Jason Apaliski
ACD/Writer
Jaime Robinson
Producer
Sara Krider
Director of production
Jeff Ferro
Director of client services
Gary Theut
Account executive
Skylar Fogel
Production company
MJZ
Director
Blue Source
Line Producer
Betsy Oliver
Executive producer
Eric Stern
Excutive producer
David Zander
Director of photography
Eduardo Martinez
Choreographer
Veronica Falcon
Art director
Nicolas Scabini
Editorial
Rock Paper Scissors
Editor
Damion Clayton
Executive producer
Carol Lynn Weaver
Assistant editors
Aaron Morris
Producer
Justin Kumpata
VFX
a52
VFX Supervisors
Andy Hall and Andy McKenna
CG Lead
Chris Janney
CG Artists
Erin Clark, Joe Chiechi, Abel Salazar, Steven Baker, John Cherniack, Kirk Shintani and Adam Newman
2D VFX Artists
Andy McKenna, Brendan Crockett, Andy Barrios
Producer
Pete King
Executive producer
Jennifer Sofio Hall
Music
Stimmung
Composer
David Winer
Executive Producer
Ceinwyn Clark
Sound Designers
Damion Clayton, David Winer, Peter Rincon
Mix
POP Sound
Sound Mixer
Peter Rincon
Executive producer
Susie Boyajan
Legoland has launched a Star Wars-themed campaign to support the opening of the Lego Star Wars Miniland Experience.
LONDON - It's a testament to the memorability of its famous "kipper" spot that Lego chose to dust it off and put it on air in cinemas across the UK last year as part of the toymaker's 50th birthday celebrations.
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