Land Rover 'claynation' by RKCR/Y&R

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Land Rover has launched a new campaign for its Freelander 2 model.

The animated ad is accompanied by press and online executions and the campaign includes a behind-the-scenes documentary on how the Brooklyn production company Hornet created the animation.

The behind-the-scenes footage also features an interview on YouTube with animated driver "Clay Mason" about his experiences of driving the Freelander 2.

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Released: 03 January 2011

Credits

Production Company
Hornet

Post Production
Tag

Creative Director for Land Rover
Graham Lang

Writer
Mark Waldron

Art Director
Dave Godfree

Digi CD
Mike Watson

Digi Writer
Sophie Clark

Digi Art Director
Fiona Clark

Account Handler
Glynn Euston/Jennifer Omran

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