National Lottery 'what would you do?' by AMV BBDO

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National Lottery operator Camelot's latest campaign celebrates the hopes, dreams and fantasies of Lotto players.

The spot created by AMV BBDO centres on the question ‘What would you do if you won a Lotto jackpot?’

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Released: 03 January 2011

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Credits

Copywriter
Dave Buchanan

Gary Walker

Art Director
Mike Hannett

Huw Williams

Agency Planner
Jacquie Chick

Media Agency
OMD

Media Planner
MPG

Production Company
Thomas Thomas Films

Director
Kevin Thomas

Production Co. Producer
Philippa Thomas

Post-production Company
Offline Editing – The Quarry

Telecine
The Mill

Audio Post-production
Factory

Digital Design Company
N/A

Exposure
UK National TV

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