National Lottery operator Camelot's latest campaign celebrates the hopes, dreams and fantasies of Lotto players.
The spot created by AMV BBDO centres on the question ‘What would you do if you won a Lotto jackpot?’
Released: 03 January 2011
Copywriter
Dave Buchanan
Gary Walker
Art Director
Mike Hannett
Huw Williams
Agency Planner
Jacquie Chick
Media Agency
OMD
Media Planner
MPG
Production Company
Thomas Thomas Films
Director
Kevin Thomas
Production Co. Producer
Philippa Thomas
Post-production Company
Offline Editing – The Quarry
Telecine
The Mill
Audio Post-production
Factory
Digital Design Company
N/A
Exposure
UK National TV
Abbott Mead Vickers BBDO aims to illustrate the National Lottery's contribution to the Olympics, and to British athletes, with this spot.
In its latest campaign for the National Lottery, called "life changing", Camelot is promoting the Heroes Return Big Lottery Fund initiative through which more than 50,000 World War Two veterans have returned to the scenes of their wartime battles to pay their respects to fallen comrades.
© Haymarket Media Group Ltd.