Toyota 'hero' by Saatchi & Saatchi

4.2 2 Votes

Toyota has launched a new ad for its Yaris model, featuring a cameo from Supergrass front man Gaz Coombes.

The TV ad campaign will be supported by a press advertising campaign as well as a digital campaign through glue Isobar that will launch in the new year.

Share On:

Released: 03 January 2011

Related Creative:


Project name
Toyota Yaris 'Hero'

Lisa Fielden, Brand Development Manager, Toyota GB

Yaris owners will go to any lengths to protect their Yaris.

Creative agency
Saatchi & Saatchi

Creative Director
Paul Silburn, Kate Stanners

Ollie Wolf

Art director
David Goss

Planner (creative agency)
Gareth Ellis

Media agency
Zenith Optimedia

Media planner
Matt Skelding


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus