Toyota 'hero' by Saatchi & Saatchi

4.2 2 Votes

Toyota has launched a new ad for its Yaris model, featuring a cameo from Supergrass front man Gaz Coombes.

The TV ad campaign will be supported by a press advertising campaign as well as a digital campaign through glue Isobar that will launch in the new year.

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Released: 03 January 2011

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Credits

Project name
Toyota Yaris 'Hero'

Client
Lisa Fielden, Brand Development Manager, Toyota GB

Brief
Yaris owners will go to any lengths to protect their Yaris.

Creative agency
Saatchi & Saatchi

Creative Director
Paul Silburn, Kate Stanners

Copywriter
Ollie Wolf

Art director
David Goss

Planner (creative agency)
Gareth Ellis

Media agency
Zenith Optimedia

Media planner
Matt Skelding

Exposure
TV

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