Land Rover 'play tough' by RKCR/Y&R

3.6 4 Votes

Land Rover has launched a new press campaign for its sponsorship of England Rugby.

There are 3 press and poster executions, Hornets, Cactus and Rocks. Each ad features an England rugby player in typically tough, challenging Land Rover environments.

The ads were shot by Nick Georghiou.

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Released: 03 January 2011

  • LandRover_Hornets_640.jpg

    LandRover_Hornets_640.jpg

  • LandRover_Rocks-640.jpg

    LandRover_Rocks-640.jpg

  • LandRover_Cactus-640.jpg

    LandRover_Cactus-640.jpg

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Credits

Agency
RKCR/Y&R

Creative Director
Mark Roalfe

Writer
Mike Boles

Art Director
Jerry Hollens

Copywriter
Mike Boles

Photographer
Nick Georghiou

Account Director
Glynn Euston

Land Rover UK National communications manager
Les Knight

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