More Th>n 'more than Freeman' by Stephens Francis Whitson

4.3 39 Votes

More Th>n has launched a series of TV ads featuring US impressionist Josh Robert-Thompson mimicking the voice of actor Morgan Freeman.

View the series of ads and a ‘making of’ video above.

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Released: 10 January 2011

Creative in this campaign:

Related Creative:



Pete Markey, marketing director, More Than

Creative director

Neil Francis

Creative team

Fred Rodwell and Andrew Parsons


Chris Whitson and Chris Ridd


Si & Ad

TV producer

Larissa Miola

Account team

Matt Conner and Karina Jaya-Ratnam

Production company


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More Th>n is launching the second phase of its Morethan Freeman campaign, with a TV ad promoting the company’s pet insurance service.