P&O Cruises 'explorers' by MCBD

2.2 3 Votes

P&O Cruises is launching a TV campaign aiming to celebrating the wonder of travel.

The TV ad introduces the strapline ‘Discover a different world’ and shows on board features such as its Marco Pierre White restaurant and the SeaScreen outdoor cinema.

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Released: 10 January 2011

Credits

Campaign title
Explorers 

Client
Philip Price, marketing director

Creative agency
MCBD

Copywriter
Dan Gorlov

Art director
Rachel Le Feuvre

Planner
Oliver Waterstone

Media agency
Vizeum

Production company
Homecorp

Director
Bruce Hunt

Editor
Steve Ackroyd, final cut

Post-production
Leoni,  Animal Logic Sydney 

Audio post-production
Jack, Wave

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