Planters 'tree-athlon' by Being

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Planters has launched a new US ad featuring the newly re-invented Mr. Peanut character introduced at Christmas.

The spot promotes its Nutrition line. The ad shows Mr. Peanut handily winning a triathlon race over his woodland friends. The ad was directed by Ringan Ledwidge.

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Released: 12 January 2011


Production Company

Partners / Executive Producers
Patrick Milling Smith, Brian Carmody

Executive Producers
Allison Kunzman, Lisa Rich

Ringan Ledwidge

Sally Humphries

Production Company

Supervising Animation Director
Mark Gustafson

CD/Animation Director
Kirk Kelley

Lourri Hammack

Rebecca Bowen

Associate Producer
Evan Smith

Director of Photography
Eric Adkins

Michael Corrigan

Sound Design
Sound Lounge

Phil Loeb

Asst. Engineer
Evan Mangianele

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