Nike 'Nike training club' by AKQA

5.0 2 Votes

Nike has relaunched its training club app, aimed at women, with over sixty workouts.

The app features a Nike Master Trainer in the user's ear, telling them everything you need to know about the drill or exercise. Instructional and motivational messages are over-layed the user's personal iTunes library.

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Released: 13 January 2011

Nike 'Nike training club' by AKQA

Nike 'Nike training club' by AKQA


Dorinda Ross, Global Brand Digital Lead - Women’s Training

Melissa Reitano            

Art Director
Masaya Nakade

Planner (creative agency)
Jonathan Hum

Media Agency
Razorfish US

Media Planner
Laura Hobson

Nick Bastian

66,000 iTunes US downloads to date

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