Nike 'Nike training club' by AKQA

5.0 2 Votes

Nike has relaunched its training club app, aimed at women, with over sixty workouts.

The app features a Nike Master Trainer in the user's ear, telling them everything you need to know about the drill or exercise. Instructional and motivational messages are over-layed the user's personal iTunes library.

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Released: 13 January 2011

Nike 'Nike training club' by AKQA

Nike 'Nike training club' by AKQA

Credits

Client
Dorinda Ross, Global Brand Digital Lead - Women’s Training

Copywriter
Melissa Reitano            

Art Director
Masaya Nakade

Planner (creative agency)
Jonathan Hum

Media Agency
Razorfish US

Media Planner
Laura Hobson

Designer
Nick Bastian

Exposure
66,000 iTunes US downloads to date

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