Shredded Wheat 'top it' by McCann Erickson London

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Shredded Wheat has launched an ad featuring the cereal in a colourful 3D world.

This launch ad, targeting a younger audience than previous campaigns, focuses on the 100 per cent wholegrain products, Original and Bitesize, demonstrating different ways to enjoy them.

The ads are voiced by TV presenter Melanie Sykes to the funk track It's Your Thing by The Isley Brothers.

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Released: 12 January 2011

Related Creative:


Cereal Partners UK
Ronnie Parry, Marketing Director
Phil Toms, Marketing Controller; Ben
Blake, Product Group Manager
Trevor Butler, Brand Manager
Vandu Patel, Brand Manager

Creative Agency
McCann Erickson London

Art Director
John Hurst

Copy Writer
John Hurst

David Clements

Media Agency

Media Planner
Sophia Weir

Production Company
National Television

Post Production
Not to Scale

Keith Goddard
Breaking Date & Exposure
National UK TV, Press and DOOH

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