Captain Morgan has launched a viral campaign with a tongue-in-cheek fitness video starring brand mascot The Captain.
The instructional video features The Captain teaching viewers how to perform his signature stance.
Released: 10 January 2011
Agency
Pereira & O'Dell
Executive Creative Director
Kash Sree
Art Director
Brooke Baker
Writer
Neil Bruce
ACD/Art Director
Jason Apaliski
Senior Writer
Joel Kaplan
Art Director
Brett Beaty
Writer
Russel Dodson
Producer
Sara Krider
Director of Production
Jeff Ferro
Sound Designer
Joaby Deal
Account Executive
Skylar Fogel
Production Company
Station Film
Director
Brendan Gibbons
Managing Partner
Stephen Orent
Partner/Executive Producer
Caroline Gibney
Partner/Executive Producer
Michael Di Girolamo
Line Producer
Sarah McMurray
Director of Photography
Stöps Langensteiner
Editorial
Umlaut Films
Editor
Inome Callahan
Excutive Producer
Gina LoCurcio
Producer
Kelly Gibbs
Assistant Editors
Matt O'Donnell, Peter Geiger, Jonathan Flookes
Graphics/Animation
Laundry Design
Creative Director
PJ Richardson
Tony Liu
Executive Producer
Michael Bennett
Producer
Matthew Loranger
Original Music by
Human
Mix
One Union Recording
Sound Mixer
Joaby Deal
Producer
Lauren Mask
Sound Design
Inome Callahan
LONDON - Diageo is making its second assault on the US alcopop market with the launch of Captain Morgan Gold, backed by a $65m (£44.5m) advertising campaign created by Grey Worldwide.
© Haymarket Media Group Ltd.