Kia 'a bit more adventurous' by David & Goliath London

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Kia launches a new outdoor campaign for its Sportage SUV with new still-to-motion technology.

The OOH creative by David&Goliath London uses what has been coined ‘image motion’ and is created by combining and animating the fully retouched static imagery with additional moving elements, to employ a complementary motion campaign. The technology was developed by ‘The Operators’ in London.

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Released: 13 January 2011

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Credits

Creative by Rob Porteous and Dave Askwith of D&G

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