Chef Boyardee 'never outgrow' by Venables Bell & Partners

2.8 4 Votes

US canned pasta brand Chef Boyardee has launched a campaign to recapture consumers who may feel they have outgrown the brand after childhood.

Venables Bell & Partners created a series of TV commercials in which eaters of Chef Boyardee Big Beef Ravioli and Mini Bites Ravioli are confronted by once-loved childhood objects they have now outgrown and discarded.

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Released: 14 January 2011

Credits

Creative Director
Paul Venables

Associate Creative Director
Tom Scharpf

Copywriter
Crockett Jeffers

Copywriter
Brad Phifer

Art Director
Will Geddes

Director Of Integrated Production
Craig Allen

Agency Producer
Kacey Hart

Production Company
Epoch Films

Director
Matt Aselton

Director Of Photography
Toby Irwin

Executive Producer
Lisa Margulis

Producer
Marc Marrie

Editing Company
Arcade Edit

Editor
Geoff Hounsell

Assistant Editor
Will Hasell

Post Producer
Ali Reed

Mix
Rohan Young, Lime Studios

V/FX
MPC

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