i 'popular' by McCann London

1.8 3 Votes

The Independent's sister paper i is launched its debut TV campaign featuring celebrities and past contributors Jemima Khan and Dom Joly.

The two month campaign, primarily running across TV and radio, is geared towards heightening awareness of the newspaper following its high-profile launch in October last year.

The campaign marks the first work from McCann London on the account.

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Released: 16 January 2011

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i 'i' by McCann London

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i, the Independent spin-off, has launched the second phase of its TV ad campaign.