i 'popular' by McCann London

1.8 3 Votes

The Independent's sister paper i is launched its debut TV campaign featuring celebrities and past contributors Jemima Khan and Dom Joly.

The two month campaign, primarily running across TV and radio, is geared towards heightening awareness of the newspaper following its high-profile launch in October last year.


The campaign marks the first work from McCann London on the account.

Share On:

Released: 16 January 2011

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

i 'i' by McCann London

i 'i' by McCann London

i, the Independent spin-off, has launched the second phase of its TV ad campaign.