Penguin 'iClarkson app' by Dare

4.8 7 Votes

Penguin has launched its iClarkson - The Book of Cars app on Apple's App Store.

The iPad app, created by Dare, is £7.99 delivers Jeremy Clarkson’s opinions on everything, including lists of his favourite things, features on his heroes and car reviews.

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Released: 13 January 2011

Credits

Client
Anna Rafferty, Digital Marketing Director
Ruth Spencer, Marketing Manager
Alex Clarke, Commissioning Editor

Creative Agency
Dare

Copywriter
Steve Whiteley

Art Director
Steve Whiteley

Designer
Matt Henry, Dennis Christensen

Tech
Joe Nash, James Mitchell

Exposure
Online

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