FT 'China shapes the world' by DDB UK

3.2 6 Votes

The Financial Times has launched an integrated marketing and advertising campaign to support a new editorial series exploring the rise of China – the world’s fastest growing super power.

The campaign will promote the ‘China shapes the world’ editorial series which runs from 18 to 22 January to coincide with Chinese Premier Hu Jintao’s visit to the US.

The creative will be used globally across print, online and retail, appearing in the FT, The Economist, Time, The Week, Linked In, WebAds, Interactive Investor, Investors Chronicle, Financial Adviser and Pensions Week.

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Released: 14 January 2011

FT 'China shapes the world' by DDB UK

FT 'China shapes the world' by DDB UK

Related Creative:

Credits

Client
Financial Times

Creative Agency
DDB UK

Art Director
Feargal Ballance

Copywriter
Patrick McClelland

Creative Directors
Shishir Patel, Sam Oliver

Media Agency
Maxus

Media Planner
Kate Rigby

Media Spend
£50K

Illustrator
Marc Burckhardt

Exposure
Press, Outdoor, Online

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