Gatorade 'why' by TBWA\Chiat\Day Los Angeles

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Track and field star Usain Bolt stars in Gatorade's latest ad for its Gatorade G Series: 01 Prime, 02 Perform and 03 Recover.

Focusing on the sports performance benefits of the G Series, the campaign uses visual effects to bring to life the science behind why the products work.

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Released: 13 January 2011

Credits

Global Director of Media Arts
Lee Clow

Group Creative Director
Jimmy Smith

Art Director
Brent Anderson

Copywriters
Steve Howard
Donna Lamar

Art Director
Jayanta Jenkins

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