Audi 'goodnight' by Venables Bell & Partners

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Audi has launched a new 60s TV ad billed as a prelude to its upcoming Super Bowl ad.

The spot taps into viewers’ notions of old luxury with the help of Goodnight Moon, the 1947 children’s book by Margaret Wise Brown, one of the best-selling children’s books of all time. 
 
The  2011 A8 will also be featured in Audi‘s upcoming Super Bowl TV spot, set to air in the first break after kick off on Super Bowl Sunday, Feb. 6, 2011.

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Released: 21 January 2011

Credits

Executive Creative Director
Paul Venables

Executive Creative Director
Will McGinness

Creative Director
Erich Pfeifer

Writer
Crockett Jeffers

Art Director
Erich Pfeifer

Producer
Mandi Holdorf

Director of Integrated Production
Craig Allen

Account Manager
Mitra Pai

Account Director
Colleen McGee

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