Virgin Atlantic 'Las Vegas' by RKCR/Y&R

5.0 2 Votes

RKCR/Y&R has created a campaign to advertise Virgin Atlantic's new direct route from Manchester to Las Vegas.

The agency has created a press and outdoor campaign using the iconic "Welcome to fabulous Las Vegas, Nevada"sign.

The ad was written by Stephen Moss and art directed by Jolyon Finch and the production company was Act II. The campaign breaks this month and is supported by radio and online. The new Virgin route will operate twice weekly from 3 April 2011.

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Released: 26 January 2011

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Credits

Creative Director
Mark Roalfe

Copywriter
Stephen Moss

Art director
Jolyon Finch

Account Handler
Dan Zell

Media Agency
MG OMD

Media Planners
Estee Tang
Lizzie Morgan

Production Company
Act II

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